house music

House music has always been pushed forward by DJ's wanting and craving songs. Music that their peer's have not yet heard not to mention had the opportunity to own. Music that is upfront and rare.

house music

Because the level of dance labels and artists increased right at the end with the last millennium, mainly due to the capability to produce very highly polished music on the simple pc, the sales quantity of each release decreased as the market didn't increase with level of songs flooding in. Using this change record companies needed to address costs to mirror these lower sales. Label's looked to technology to aid cut the expense of running their business. One major area where this came to fruition was promotions.

dance music events

For a long time the DJ's choice and only option was vinyl, clubs only had vinyl turntables and in the odd instance where they did have CD turntables these were bad. This changed using the launch from the pioneer CDJ series. DJ's were suddenly able to do everything they might on vinyl turntables and more but using CD's. Labels had previously had only one choice to press a run of promotional records to send out to DJ's. The price of manufacture and shipping to DJ's was huge. Overnight DJ's might use CD's. It's less expensive to manufacture and half the purchase price to ship, an added bonus was that music could possibly be burnt straight from a personal computer in which the track have been written and in a DJ's hands in the morning being played with a packed club your evening. For labels and producers this is an excellent approach to promote songs as well as the DJ it was bliss songs really fast - fresh and exclusive! All went well with this new format until the mp3 emerged. Suddenly promotional music was finding its way onto the file sharing sites like Limewire and Soulseek. DJ's who had been sent music on CD or even emailed as mp3's began sharing this music. The thought process behind people doing this went against all that went before as most DJ's hide their secret weapons instead of sharing with anyone at all. This stood a knock on by taking the control labels had of who had their product when and where away. Also potential revenue began being lost also to a section from the music business where every sale counts it was frustrating and hugely detrimental.

 

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